LinkedIn Playbook

When I was writing the Social Media checklist for creating your Facebook, Twitter, Instagram and YouTube accounts, I got to thinking about how LinkedIn is so important for building connections and relationships and for nurturing business but it is a bit of a different beast to the other social platforms so I thought a playbook for how to grow, aid and benefit from your network would be of use.

You will learn why LinkedIn is relevant for you, your business or your personal development.

Why if you are an SME you should prioritize your personal brand on LinkedIn as opposed to your company page.

The types of content you should be producing and how it will benefit you.

Lastly, a simple to read table for how much content your should try and be producing.